Does your B2B Product have a Whitepaper?

As the world of B2B becomes widely accepted and famous, it is essential to incorporate a WHITEPAPER into your product.

You have probably already heard the term before but wonder how it relates to your product. Understandably, if a fellow business person is patronizing you, they should already understand how to use the product. However, knowing how to use a product and learning about its features are different processes with different benefits.

For example, we know that rice is a good source of carbohydrates. But did you know it also helps to regulate your digestive system? A quick Google search will tell you that, but wouldn’t it be better if your rice supplier provided you with this information before you made the purchase?

A whitepaper contains the important but majorly overlooked features of a product. It is like a guide that gives you cheats and tricks to make the most of software or item.

A whitepaper can also help build trust with your customers, as that is the end goal of every purchase decision. Helping your customers spend less time figuring out how to use your product shows that you care and are not solely after profit.

It promotes your products and future offers. You can prepare your customers before launching a new product or service that may be useful to them. A whitepaper tells customers, “we have more interesting things coming your way, but first, we need you to see if it will be a good fit for your business.” So, you will gauge the public’s opinion while getting feedback on a product.

Finally, a whitepaper contains valuable information on government and legal policies surrounding your product or service. It will help your customers avoid trouble while using your product.

So, does your B2B product have a whitepaper, or are you leaving your customers to figure things out as they go?