How do you identify topics that map to buyer intent?

When writing articles and blogs to help your prospects make a purchase decision, you have find their pain points. I talk about identifying your readers' pain points all the time because that's the most important content creation strategy.

You can create long form articles that are SEO focused, and even ranks on the first page of Google, but if they don’t answer your buyer’s questions, you would be wasting money and time. So, to identify topics that map to buyers’ intent, look at the features of your product.

What problems do they solve? Determine why they would help your users and create content around the "why."

For example, you have an accounting tool that helps businesses automatically gather all their financial data in one spot. It’s a better alternative to MS Excel and saves businesses time and money, since they may not need to employ multiple data analysts.

What kind of content would your potential users be interested in reading?

- Best alternatives to MS Excel
- Will AI replace data analysts?
- Best AI tools for financial analysis
- How to increase productivity in your financial team
- Pros and Cons of using an AI powered tool for financial analysis

Your prospects would be asking questions along this line, and it would be in your best interest to answer them.

Always create content that fulfills your users search intent, it's not negotiable.