How to Scale your B2B Business on LinkedIn
Scaling a B2B business on LinkedIn is an ideal marketing strategy because it offers a cost-effective means of generating leads through content marketing. This strategy produces more consistent leads and prospects than copywriting, because it builds trust and provides value.
Want to scale your B2B brand on LinkedIn? Keep reading about how to incorporate content marketing into your outreach.
What is Content Marketing?
Content marketing is sharing valuable, consistent content to attract a clearly defined audience and convert prospects to customers.
It is simply sharing videos, infographics, pictures, and text to educate prospects on the importance of a product. While this is not directly telling them to purchase anything, it can help them understand why your product exists and what problems it can solve.
Does content marketing work for B2B brands?
Despite not producing immediate results, content marketing works excellently for B2B brands because it shows that you care about your customers. When you educate people about the value of your product or services, they build trust with you.
How to incorporate content marketing into your LinkedIn outreach
In 2021, HubSpot generated $1B in revenue, and content marketing is its primary marketing technique. This shows that you can generate your yearly revenue through content marketing. And if you are trying to incorporate this method into your LinkedIn campaign, here are some tips for you:
1. Identify your target audience
Regardless of the marketing technique, identifying your target audience will reduce the time and money you spend reaching out to prospects. You will create better content tailored to people who need your brand when you identify your target audience.
2. Use hashtags
When you use a hashtag on LinkedIn, your content will land faster on your prospects' feeds. So do hashtag research to find out which ones your target audience uses the most to search for valuable content.
3. Create content that addresses your audience’s pain points
It is easier to survive the LinkedIn algorithm if your posts address your prospects' pain points. These posts will help them always look out for your updates, and when the algorithm finds your prospects always going through your posts, LinkedIn will make your posts appear more on their feeds.
Some content ideas include,
Case studies of how your products have helped other businesses
Infographics on how to efficiently use your products or services
You can start out your LinkedIn campaign with the ideas above, or create videos that will point your prospects in the right direction.
Conclusion
When you start with content marketing on LinkedIn, you may not get results as quickly as using direct response copywriting. But content marketing is cheaper and guarantees better and more consistent results because it eliminates bottom feeders attracted to “special offers.”
PS: Reach out to me to create blog posts, articles and social media content for your B2B brand.
#ObehiWrites
